A casino is an exciting and entertaining place where people mingle and socialize, while trying their hand at games of chance. With flashy decor, high-energy music, and a wide variety of food and drinks to enjoy, casinos offer a unique atmosphere where champagne glasses clink and people cheer on the winner. Whether it’s blackjack or roulette, the excitement and anticipation of winning is what keeps people coming back for more.

Casino takes the gangster genre to a new level, offering a more complex and linear story than Goodfellas, which was merely a movie about a man’s mafia escapades. This film’s evocative depiction of the seedy underbelly of Sin City is both more immersive and more believable than ever.

In a scene that echoes the copacabana interlude in Paul Verhoeven’s Showgirls, Stone spikes the energy with a bravura performance as Ginger. The character exults in her ability to seduce and control men (“a smart hustler like you can keep a guy awake for two or three days”), but she lacks the self-control to pull herself back from the edge.

For a long time, casino marketers focused solely on demographics to determine what type of marketing would best capture audience attention and behavior. But with Millennials and Gen Z on the rise, it’s important to think beyond demographics in order to attract these younger audiences. Strategies may include elevated entertainment and food options, online components to floor games, and attracting group business.