There’s something almost intoxicating about walking into a casino. Glittering lights, clinking slot machines, and the scent of money all conspire to make even the most jaded person feel like they’re about to strike it rich. But the excitement that casinos create isn’t just about winning money, it’s also about the feeling of being in the moment – that sense of anticipation that comes with the knowledge that whatever happens next could be a total game changer.

This is why casinos are such a popular place to visit. And although they add luxuries like restaurants, free drinks, stage shows, and dramatic scenery to attract people, the basic structure of a casino is all about getting you to spend time there and keep you playing. A friend of mine who worked security at a casino once told me that one of the best things he did as part of his training was to remove all indicators of time from the casino floor so that you don’t realise you’ve spent ages there or that it’s about time to go and use the toilet.

Of course, there are plenty of ways that a casino can be used for good as well as evil. And it’s this type of activity that makes them such popular venues for group business and events. Whether it’s a corporate retreat, an alumni reunion, or a family gathering, Cvent can help you attract the right groups with targeted ads that showcase your casino to planners in similar and nearby destinations.